How To Build A High Traffic Website

Here are 5 of the best suggestions for building a high traffic website:

1. Create valuable content.

Is your content worthy of being read by millions of people? Remember that the purpose of content is to provide value to others. Do you provide genuine value, and is it the best you’re capable of providing?

Try to imagine yourself before an audience of a million people. Then ask yourself, “What shall I say to this audience of fellow human beings?” If a million people each spend five minutes on this site, that’s nearly 10 person-years total. Do your best to write something worthy of this differential. You won’t always succeed, but this is the mindset that helps me create strong content…you can always go back and make the necessary adjustments. Think about the effect you want your writing to have on people.

When you focus on providing real value instead of churning out disposable content, your readers will notice. And they’ll refer others to your site — in droves. You’ll then see others wanting to link to your site because of the content you provide.

Strong content is universally valued. It’s hard work to create it, but in the long run it generates lots of long-term referral traffic. It’s better to write one really good article than 25 smaller posts.  The best articles will outperform all the forgettable little posts. Quality is more important than quantity. Quantity without quality, however, is easier, which is one reason so many people use that strategy. Ultimately, however, the Internet already contains more quantity than any one of us can absorb in our lifetimes, but there will always be a place for good quality content that stands out from the crowd.

If you have nothing of genuine value to offer to a large audience, then you have no need of a high-traffic web site. And if there’s no need for it, you probably won’t get it. Each time you write, focus on creating the best content you can. You’ll get better as you go along, but always do your best.

2. Create original content.

You’ll find that when people read original content, they often stick around for a while. Chances are good that if they like one of the articles, they’ll probably enjoy others.

Although you can’t help competing with others, it’s hard to compete with an original content site. Anyone can start their own web site, but the flavor of your site is unique simply because no one else has had the exact same experiences as you.

3. Create timeless content.

In terms of traffic building, timeless content connects with people at a deeper level than time-bound content. The latter is meant to be forgotten, while the former is meant to be remembered. We forget yesterday’s news, but we remember those things that have meaning to us. So strive to write about meanings instead of happenings.

Even though we’re conditioned to believe that news and current events are important, in the grand scheme of things, most of what’s covered by the media is trivial and irrelevant. Very little of today’s news will even be remembered next week, let alone a hundred years from now. Certainly some events are important, but at least 99% of what the media covers is irrelevant fluff when viewed against the backdrop of human history.

Ignore the fluff, and focus on building something with the potential to endure.

4. Write for human beings first, computers second.

A lot has been written about the optimal strategies for strong search engine rankings in terms of posting frequency and post length.  Many successful people recommend to write shorter entries (250–750 words) and post more frequently (20x per week). This creates more search engine seeds for the same amount of writing you would do for a much longer post.

Ultimately, your traffic will grow because people tell other people about your site, either online or offline. Google ultimately wants to make it easy for its visitors to find valuable content, so your strategy should be in alignment with Google’s long-term strategy

5. Know why you want a high-traffic site.

What will you do if you succeed in building a high-traffic web site? If you someday find yourself in the privileged position of being able to influence millions of people, what will you say to them? You want to be able to convey a clear message to your audience that entices them to perform whatever action it is to make your online business successful.  The more people you can get to your site, the greater the possibility of ensuring your success.