The Secret To Building Wealth

"This is your last chance. After this, there is no turning back. You take the blue pill, the story ends, you awake in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit-hole goes. Remember: all I’m offering is the truth, nothing more." - Morpheus, from the film "The Matrix"

We are at the tipping point in the economy today and the opportunity to radically reallocate efforts to make a fortune has never been better! The opportunity to see how deep the rabbit-hole goes is there, most people shy away, and gladly ingest the blue pill and remain firmly grounded in their own little world. Why? The secret of building wealth from this turmoil is not knowledge itself, but rather an understanding of how your brain processes information that is granted to you. Once it is understood that people have been programmed to believe certain falsehoods will clear the path to truly “see” the current environment.

Most have no understanding of the triggers that drive our behavior. We are like the people that live in the fantasy computer generated world of the Matrix, constrained by the delusional statistics and reports produced by commercial industry and governments that eventually filter down to us through the media. The great majority have come to blindly accept certain business “soundbites” as truth without ever having questioned the validity of these truths. The challenge is to see these beliefs and question them if you have never done so before.

There is an opportunity to delve deep into the rabbit-hole but less than 1% will choose to. From a psychological standpoint, the overwhelming majority are much more comfortable acting in the same manner as the Smiths and the Joneses. Breaking from the pack and acting independently causes so much discomfort to most of us, that even when we do so, we desire to plunge back into the herd as quickly as possible so as to not stand out from the crowd. Understanding this behavioral trait is the singular most important key to unlocking a fortune. Why is this so? Because for most, it is clearly not a lack of access to the appropriate knowledge that prevent us from earning a fortune, but rather our refusal to acknowledge the validity of this information when it is presented to us. The “economic matrix” has conditioned us to believe falsehoods unconditionally and to reject any belief or thought that challenges them. 

It is only human nature to desire validation for decisions that seemingly no one else is taking. Because the decisions often directly oppose every talking head on TV and every article in every newspaper.  They are eminently difficult to embrace. When someone can find no validation among the masses, great distress and panic often results. He or she thinks, “Surely I must be wrong if EVERYONE I know is doing something opposite, right?” WRONG.

Understanding that the great preponderance of information that exists is poor is crucial to our ability to build wealth in distressed and volatile markets. We must realize that the primary goal of information distributed through the mainstream media is an end sale, whereas our goal is one of building wealth. We can logically deduce that if the information distributed through mass information channels constituted great advice, then everyone would be a millionaire by now. As it is, perhaps only 1% of all people consistently build fortunes year after year. Clearly, these people are doing “something radically different” than the common person.

As you read this, the challenge is to question these “truths” that you have believed for your entire lifetimes. Is it possible that they were created within a realm where some try to limit competition and thus have become a part of your subconscious thinking merely through bombardment, inundation and repetition?   

A finely tuned business model can be crafted to build a vast fortune.  One has to strip away the veneer from the economic matrix and dig deep into the rabbit hole to understand what is truly happening in the global economy. Failure to do so and a blind acceptance of reports as “truth” merely because they are originated by “authorities” will always lead to poor decisions and a great loss of wealth.

We have always been told that it is impossible to time markets, and owning your own internet business will protect from fluctuations in economic activity.  You just need to dig deep down into the rabbit hole to understand how to do it.